FRANKFURT (Reuters) – SoundCloud, the world’s hottest streaming music app, however one which has struggled to discover a worthwhile enterprise mannequin, stated it acquired new funding on Friday, insulating it from doubtlessly working out of money this yr.
The corporate, which laid off 40 % of its employees in July, stated in a weblog submit that the financing was raised from media-focused funding financial institution Raine Group of New York and Singapore’s sovereign wealth fund Temasek [TEM.UL].
It didn’t disclose the quantity or its phrases. Raine and Temasek weren’t instantly out there for remark.
One supply aware of the funding stated it amounted to round $170 million (144 million euros), as reported on Thursday by on-line information web site Axios, which had obtained the deal’s time period sheet.
The corporate stated that as a part of the new funding, digital media veterans Kerry Trainor and Michael Weissman, respectively the previous chief govt and chief working officer of on-line video service Vimeo, would take the identical roles at SoundCloud.
The arrival of the previous leaders of Vimeo – one of many greatest on-line video rivals to Google’s YouTube (GOOGL.O) and Fb (FB.O) – raises the prospect SoundCloud might evolve past audio streaming in a extra music video-oriented route.
SoundCloud founder and former CEO Alexander Ljung has agreed to step apart to turn into chairman of the board, it stated. Co-founder and Chief Expertise Officer Eric Wahlross will stay on the firm as chief product officer.
In July, SoundCloud fired 173 staff and closed its London and San Francisco places of work to concentrate on Berlin and New York. A spokeswoman for SoundCloud stated final month it remained absolutely funded into the fourth quarter, whereas declining to touch upon what lay past.
“The funding will guarantee a powerful, unbiased future for SoundCloud, funding deeper growth and advertising of its core instruments utilized by tens of millions of audio creators – musicians, DJs, producers, labels, managers and podcasters,” SoundCloud stated.
Again from the Brink
SoundCloud stays the world’s hottest free music cellphone app, with roughly 88 million energetic customers, in line with on-line viewers monitoring agency SimilarWeb. It’s supported partly by promoting, with solely a small chunk of listeners paying charges.
In its weblog submit, the decade-old, Berlin-based firm stated that at present gross sales ranges, it was on observe to greater than double its income to $100 million over the following 12 months.
However SoundCloud has struggled to develop a listener subscription enterprise mannequin to pay hefty royalties and compete with streaming music leaders Spotify, in addition to encroaching rivals Apple (AAPL.O) and Amazon (AMZN.O).
Axios reported the time period sheet circulating amongst current traders since Tuesday set Friday as a deadline to conform to the new funding construction. It cited Ljung saying that in any other case, SoundCloud wouldn’t give you the option “to proceed as a going concern”.
Raine Group has been an energetic U.S. investor in media and leisure properties. Temasek has been one of many world’s most energetic expertise traders, backing roughly 90 corporations within the sector stretching again to the dot-com period.


